Kill Your Boogey Man Marketing Once And For All
Small business owners and marketing professionals are constantly told to find the pain points and offer solutions. Increasingly over the last several decades, finding pain points equates to exploiting pain and forcing consumers to feel reliant on products to have never-within-reach whole, healthy lives. We're constantly building the Boogey Man and then offering the solution to defeat him. Let's not. Seriously, friends. We have enough Boogey Peoples in our lives. Do we need to
Empower Purpose in the Marketplace
The following is an excerpt from EMPOWER PURPOSE: Impactful & Easy-to-Implement Actions for Small Business. * Though I deeply believe nearly everyone wishes to act from a good place, when we’re inundated with messages of inadequacies, violence, and fear on a daily basis, it can be hard to align external actions with internal intention. Heck, there are times when we can be so over stimulated that it can be hard to locate our internal intentions when our external actions go awr
Uplift Instead Of Undermine - Embrace A New Marketing Mindset
It takes courage to lift others up. Traditional marketing mindsets condition us to believe the most powerful sales techniques discover pain and offer solutions to bandage that pain. If the pain is eliminated, how will businesses survive? There's fear that they won't survive, so pain is exploited and supporters diminished in an effort to gain ongoing engagement/revenue. You're fat. The opposite sex doesn't like you. Take this and everyone will like you, but they'll only like y
