Heeeelllllllooooo, February!
Whoa what??!!?? It's February? I'm psyched to say that I became a certified Life Purpose coach at the tail end of 2017. No, I don't plan to set up a miracle shop to make everyone's dreams come true (yet), but I am putting together Small Business purpose workshops for 2018! The extended purpose learning also helps me add more empowered awesome to the work I do for my clients. So seriously psyched about the new adventures ahead. As soon as the first workshop is scheduled, I'll
Kill Your Boogey Man Marketing Once And For All
Small business owners and marketing professionals are constantly told to find the pain points and offer solutions. Increasingly over the last several decades, finding pain points equates to exploiting pain and forcing consumers to feel reliant on products to have never-within-reach whole, healthy lives. We're constantly building the Boogey Man and then offering the solution to defeat him. Let's not. Seriously, friends. We have enough Boogey Peoples in our lives. Do we need to
Stay Inspired In A World Of Mixed Messages
As a copywriter who focuses on alternative health, environmental, and wellness brands, I'm constantly on a mission to shift, progress, and propel my clients and myself into new states of being. This requires continuous exposure to enormous amounts of new information. When I point-and-click my way through the day, as nearly all of us do, it's hard to ignore headlines of conflict, gloom, and contradiction. How much of the "good fight" can you fight when the messages you encount
