IonicSkyCopy

This post was originally written for FinerMinds.com and can be found here and here. Most of us have a constant dialogue running through our minds. Unless we’re well-practiced conscious thinkers, there’s a continuous loop of judgments, motivations, decisions, contrasts, parallels, directions, and seemingly an infinite number of other things running through our heads. How we speak to ourselves influences our perceptions, choices, and actions. Though we live in a world where we’

Small business owners and marketing professionals are constantly told to find the pain points and offer solutions. Increasingly over the last several decades, finding pain points equates to exploiting pain and forcing consumers to feel reliant on products to have never-within-reach whole, healthy lives. We're constantly building the Boogey Man and then offering the solution to defeat him. Let's not. Seriously, friends. We have enough Boogey Peoples in our lives. Do we need to

As a copywriter who focuses on alternative health, environmental, and wellness brands, I'm constantly on a mission to shift, progress, and propel my clients and myself into new states of being. This requires continuous exposure to enormous amounts of new information. When I point-and-click my way through the day, as nearly all of us do, it's hard to ignore headlines of conflict, gloom, and contradiction. How much of the "good fight" can you fight when the messages you encount

As technology increasingly shapes business, our skills need sharpening, our job descriptions shift, and what it takes to succeed morphs as quickly as our social media feeds. In the scramble to keep up with ever-changing demands, it seems that professionals in every sector have forgotten why they chose their career paths in the first place. Passions get lost in the whirlwind of maintenance and heightened disconnection. I hear the same conversations unfold in offices, living ro