IONIC INSIGHTS BLOG

February 6, 2018

This post was originally written for FinerMinds.com and can be found here and here.

Most of us have a constant dialogue running through our minds. Unless we’re well-practiced conscious thinkers, there’s a continuous loop of judgments, motivations, decisions, contrasts,...

February 1, 2018

Whoa what??!!?? It's February?

I'm psyched to say that I became a certified Life Purpose coach at the tail end of 2017. No, I don't plan to set up a miracle shop to make everyone's dreams come true (yet), but I am putting together Small Business purpose workshops for 20...

November 14, 2017

For the third time in less than two months, I've delayed client social media posts due to a shooting.

The sentiments and events that grip our country as of late are beyond unsettling. I see it with my clients, family, friends, and in the community. Everyone is more than...

June 23, 2017

Small business owners and marketing professionals are constantly told to find the pain points and offer solutions. Increasingly over the last several decades, finding pain points equates to exploiting pain and forcing consumers to feel reliant on products to have never...

June 13, 2017

The following is an excerpt from EMPOWER PURPOSE: Impactful & Easy-to-Implement Actions for Small Business.

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Though I deeply believe nearly everyone wishes to act from a good place, when we’re inundated with messages of inadequacies, violence, and fear on a daily basis,...

June 4, 2017

It takes courage to lift others up.

Traditional marketing mindsets condition us to believe the most powerful sales techniques discover pain and offer solutions to bandage that pain.

If the pain is eliminated, how will businesses survive?

There's fear that they won't survi...

May 24, 2017

As a copywriter who focuses on alternative health, environmental, and wellness brands, I'm constantly on a mission to shift, progress, and propel my clients and myself into new states of being. This requires continuous exposure to enormous amounts of new information.

Wh...

May 12, 2017

As technology increasingly shapes business, our skills need sharpening, our job descriptions shift, and what it takes to succeed morphs as quickly as our social media feeds.

In the scramble to keep up with ever-changing demands, it seems that professionals in every sect...

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